BREAKING NEWS

As a Chartered Marketer there is a code of conduct that I need to follow when putting Marketing campaigns together. Working in the Medical Device Industry I am always careful to ensure that our advertising is ethical, honest and has integrity. The reason for this is that Health Care Professionals are making decisions for vulnerable people based on our claims. Also, on a personal level it doesn’t sit comfortably with me to fabricate claims for commercial gain.

As you all know CareFlex had our complaints upheld by the ASA in relation to Seating Matters claims:

1. “This is the first and only independent, large scale randomised control trial to have been carried out on clinical, therapeutic seating worldwide”
2. “A significant reduction in pressure ulcer incidence by 88.3%”

Interestingly this story has now been picked up by Access and Mobility Professional and I am also hoping that other publications pick this article up in the coming days. Watch this space!